Definition: “The Age of Relatability” signifies a shift where brands prioritize understanding and connecting with consumers on an emotional level, moving away from purely transactional interactions. Profanity, when strategically employed within this context, becomes a powerful tool to humanize brands by showcasing genuine vulnerability and authenticity, fostering deeper loyalty and trust rather than simply projecting an image of perfection.
.. The Age of “Relatabilityâ€: Profanity's Role in Making Brands More Human